A well-written job advertisement is the first interaction point between your organization and potential candidates. It is your first chance to promote your company’s culture and values. A strong job posting will attract attention to the role and your company and result in higher quality applications and more interviews.
A good job description will include crucial details regarding the hiring process from beginning to end. This will ensure that both you and the applicants are on the same page with regards to what they can expect. This can also prevent candidates being ghosted or dropping out and ensure an efficient and fair hiring process for everyone involved.
Use a simple, straightforward language that is easily understood by all kinds of people. Avoid jargon and cliches that could confuse or deter potential candidates. It’s also important to utilize job ads as an opportunity to promote and encourage your diversity initiatives, so be sure the language used does not exclude any specific group of people.
Be sure to mention the most important benefits and perks when describing your job. Include any benefits that your company provides like free lunches or offices with a stunning view in your job description. These could be enough to convince someone to select you over a competitor. It’s also a good idea to include any volunteer opportunities or involvement in the community your company is involved in as this is something many prospective employees will look for when deciding which firm to join.